Rethinking Weight Privacy Policy

Effective Date: August 8, 2026
Last Updated: August 8, 2026

Rethinking Weight respects your privacy and is committed to protecting the personal information you choose to share with us.

This Privacy Policy explains how information may be collected, used, disclosed, stored, and protected when you visit RethinkingWeight.com, participate in a Rethinking Weight experience, request a Discovery Guide, register for a live session, purchase an offering, communicate with us, or otherwise interact with our website or services.

This Privacy Policy does not replace any consent that may be required by applicable law. Where consent is required for analytics, advertising, or similar technologies, we will provide appropriate choices through our website.

1. Information We May Collect

We may collect information you voluntarily provide to us, including:

• First and last name
• Email address
• Telephone number, when voluntarily provided
• Registration information
• Discovery Guide selections
• Questions, notes, or information you submit through website forms
• Purchase and transaction information
• Communications you send to us
• Information you provide when requesting support or contacting us

We may also collect certain technical and usage information automatically when analytics and tracking technologies are enabled, such as:

• Pages and sections visited
• Referring website or traffic source
• General device and browser information
• Approximate geographic information
• Interactions with website buttons, forms, videos, and offers
• Advertising campaign information and UTM parameters
• Advertising click identifiers where applicable
• Date and time of visits
• General website performance and interaction information

We do not intentionally send names, email addresses, telephone numbers, or other directly identifying form information to Google Analytics through our website analytics events.

2. How We Use Information

We may use information collected through Rethinking Weight to:

• Deliver requested Discovery Guides and other resources
• Process live-session registrations
• Provide information related to Rethinking Weight programs, events, products, or services
• Process and confirm purchases
• Respond to questions or requests
• Provide customer support
• Improve the website and visitor experience
• Understand how visitors move through our website and funnel
• Measure marketing and advertising performance
• Understand which website entrances, campaigns, or traffic sources are most effective
• Maintain website security and prevent abuse
• Maintain business and transaction records
• Comply with applicable legal obligations
• Protect our rights and the rights of our users

3. Google Analytics and Google Tag Manager

We may use Google Analytics 4 and Google Tag Manager to understand how visitors interact with RethinkingWeight.com.

Google Analytics may collect information about website visits, traffic sources, interactions, devices, browsers, approximate location, and other website usage information.

Google Tag Manager may be used to manage analytics and advertising technologies installed on our website.

Where required, our website may use consent controls to communicate visitors’ analytics and advertising consent choices to Google.

Google Consent Mode may also be used to help Google tags adjust their behavior according to a visitor’s consent choices.

We configure our analytics events to avoid intentionally sending directly identifying information such as names, email addresses, and telephone numbers to Google Analytics.

4. Meta Pixel and Advertising Technologies

We may use the Meta Pixel and Meta Conversions API to understand the effectiveness of advertising on Facebook and Instagram, measure website conversions, improve campaign performance, and understand how visitors respond to our advertising.

These technologies may receive limited information relating to website visits, advertising interactions, traffic sources, and conversion activity.

We do not intend to use Meta Business Tools to send sensitive health information, private communications, Discovery Guide responses, free-text form responses, or other information that could reveal sensitive wellness information.

We also do not intentionally send names, email addresses, or telephone numbers through our browser-based funnel analytics events.

Where server-side conversion matching is used for confirmed transactions, certain customer information may be transformed using industry-standard hashing before being transmitted to an advertising platform.

Where required by applicable law, advertising technologies will be subject to visitor consent choices.

5. Cookies and Similar Technologies

RethinkingWeight.com may use cookies and similar technologies for purposes such as:

• Essential website functionality
• Remembering visitor preferences
• Analytics
• Measuring conversions
• Advertising and campaign attribution
• Security and fraud prevention

Where required, visitors will be provided with controls to accept, reject, or manage non-essential cookies and tracking technologies.

Essential cookies that are necessary for the website to operate may not require consent in all jurisdictions.

Your browser may also allow you to block, delete, or otherwise control cookies.

6. First – Party Analytics and Funnel Measurement

Rethinking Weight may maintain its own privacy-conscious website analytics records to better understand how visitors move through our website experience.

These records may include information such as:

• Which website entrance was used
• Funnel screens viewed
• Guide-selection activity
• Registration activity
• Checkout activity
• Confirmed transaction activity
• Traffic-source and campaign information

Our first-party analytics system is designed not to intentionally store names, email addresses, telephone numbers, IP addresses, or complete payment card information as part of funnel-event analytics.

Information submitted through registration or contact forms may be stored separately when needed to provide the service requested.

7. Purchases and Zeffy

Certain Rethinking Weight contributions, purchases, registrations, or transactions may be processed through Zeffy.

Payment information submitted directly through Zeffy is processed through Zeffy’s systems and is subject to Zeffy’s own privacy, security, and payment-processing practices.

Rethinking Weight may receive transaction-related information necessary to:

• Confirm purchases
• Provide purchased materials
• Deliver customer support
• Maintain transaction records
• Verify access to purchased experiences
• Measure confirmed purchase conversions

We do not intentionally store complete payment card numbers on RethinkingWeight.com.

8. Live Sessions and Zoom

Rethinking Weight may use Zoom or another third-party video-conferencing service to provide live sessions, meetings, webinars, or related experiences.

If you access a third-party platform, information processed by that service is also subject to that provider’s privacy practices, security practices, and terms.

9. Email and Communications

When you provide your email address, we may use it to send:

• Requested Discovery Guides
• Registration confirmations
• Live-session information
• Transaction information
• Customer-support communications
• Rethinking Weight program or journey-related communications
• Marketing communications where permitted

Marketing emails will provide an appropriate method to unsubscribe.

You may request that we stop sending non-essential marketing communications at any time.

Transactional, purchase-related, security, or service-related communications may still be sent when necessary.

10. How We Share Information

We do not sell your personal information for monetary consideration.

We may disclose information to trusted service providers that help us operate the website and deliver our services, including providers involved in:

• Website hosting
• Analytics
• Advertising measurement
• Payment processing
• Email delivery
• Video conferencing
• Website security
• Technical support
• Customer-service operations
• Data storage and infrastructure

These providers may process information only as necessary to provide services to us and according to their own legal and contractual obligations.

We may also disclose information when reasonably necessary to:

• Comply with applicable law
• Respond to legal process
• Protect our rights or property
• Prevent fraud or abuse
• Protect the safety and security of our website, users, or others

Depending on applicable privacy law, certain analytics or advertising disclosures may be considered “sharing,” “targeted advertising,” or similar regulated activity even when no money is exchanged.

Where required, we will provide appropriate privacy choices.

11. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include retaining information to:

• Provide requested services
• Deliver purchased materials
• Maintain transaction and business records
• Resolve disputes
• Enforce agreements
• Maintain security
• Satisfy legal, tax, accounting, or regulatory requirements

Retention periods may vary depending on the type of information and the reason it was collected.

12. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect information under our control.

These measures may include access controls, secure systems, password protection, encrypted connections, and other reasonable safeguards where appropriate.

However, no internet transmission, website, database, or electronic-storage method can be guaranteed to be completely secure.

13. Your Privacy Choices and Rights

Depending on where you live, you may have rights regarding your personal information.

These rights may include the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain information
• Withdraw consent where processing is based on consent
• Opt out of certain marketing communications
• Manage analytics or advertising cookie preferences
• Object to or restrict certain processing
• Request information regarding certain disclosures of personal information
• Opt out of certain targeted advertising or sharing where applicable

We may need to verify your identity before fulfilling certain privacy requests.

You may contact us using the information provided at the end of this Privacy Policy.

14. Children

RethinkingWeight.com is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that personal information from a child under 13 has been collected unintentionally, we will take reasonable steps to delete it.

15. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, products, or services.

Rethinking Weight is not responsible for the privacy practices, security, content, or terms of third-party websites or services.

We encourage visitors to review the privacy policies of third-party services they choose to use.

16. International Visitors

RethinkingWeight.com may be accessible from locations outside the United States.

If you access our website from another country, information may be processed in the United States or other locations where our service providers operate.

Where applicable law requires additional privacy rights, disclosures, or consent, we will make reasonable efforts to comply with those requirements.

17. Changes to This Privacy Policy

We may update this Privacy Policy as our website, services, technology, business practices, or legal obligations change.

When we make changes, we may update the Last Updated date shown at the top of this page.

We encourage visitors to review this Privacy Policy periodically.

18. Contact Us

Questions, concerns, or privacy requests may be directed to:

Rethinking Weight
Email: LetsTalk@RethinkingWeight.com
Website: RethinkingWeight.com